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Blogging for Your Audience

Blogging for Your Audience

By Tasha Turner

Why blog as part of your social networking platform? To build a larger audience and connect with your readers. This post is about what you need in order for your blog to be a successful part of your social networking platform.

Target Market

If you don’t know who your target market is there is little sense in doing any social networking it is a bit like looking for a needle in a haystack. You may get lucky but you are just as likely going to waste a lot of time and effort and get very frustrated. To determine you target market you need to know the following (minimum):

  • Age
  • Gender
  • Married/single
  • Kids
  • Pets
  • Type of jobs
  • What do they do with disposable income
  • What kind of worries do they have

So what does this have to do with blogging?

Let’s go back to why you are social networking in the 1st place – to build relationships. To do that you 1st need to get people to come to where you are. Then you need to get them to come back again and again. You want them to actively participate and recommend you to their friends. You want them to do a few things:

  • Buy your book/products/service
  • Recommend your book/product/service
  • Share/Tweet/etc your blog/Facebook posts/Tweets

Get people to your blog

Write about things that interest or worry your audience at least one day a week. If all you write about is your book and/or about writing you are unlikely to get readers to your blog. What are some of the topics you might end up writing about once or more a week?

  • Sports
  • Travel (luxury/on a budget/nature)
  • Recipes/Food (new trends or restaurants)
  • Wine or beer (rating them or talk about the making of them or some combo of both)
  • history – if you write historical books then writing about historical people/places/events/food and even events/recreations/modern things happening related to that time period
  • How to get the kids to the table for meals
  • Where are great places for road trips on a bike/motor home
  • Where to take the kids on vacation
  • How to get the kids to do homework
  • How to cut meals down for 2 (for no-kids or empty nesters)
  • Saving for retirement
  • Coupons/great deals/smart shopping to save money
  • Book/movie reviews
  • Guest bloggers within your genre (preferably better known than you)
  • Etc.

You should be blogging at least twice a week:

  • one topic should be aimed at every day life topics of your readers.
  • Your other topic should be about you main topic

Your blogs don’t have to be long 300-600 word blogs are fine.

My blog has two different types of audiences – I’m using my blog as an example

Authors, musicians, artists, others who need a social network coach

Blog: I write social network/hint/tip posts

FB & Twitter: share some personal stuff to make me a person, and make me real as part of building a relationship which should result in:

  • my company being thought of if someone needs a service,
  • my posts/tweets being shared/RTed, my company being referred by my followers,
  • and people buying my books (once they are written)

Fiction Readers (for my eventual stories and books)

Blog: I do book reviews (which also appeal to my 1st target market)

FB & Twitter: share some personal stuff to make me a person, and make me real as part of building a relationship which should result in:

  • my website thought of as the place to go to for book reviews,
  • my posts/tweets being shared/RTed, my company being referred by my followers,
  • and people buying my book and creating word-of-mouth about it (once the book/stories are on the market)


How well is my social networking going? Every single one of my clients is a referral except Tri Destiny Publishing (we were friends before they existed). My posts/tweets are regularly shared and RTed.  We have been given over 50 books to review as people like the quality of our reviews and the contests we run with them that helps get them more visibility (the last contest we ran was RTed to over 20k).

Blog Stats

2205 visitors to the site since February 2012

364 February

519 March

792 April

533 Up to May 16th

Closing Thoughts

In closing, take the time to get to know who your target audience is. This will make a big difference in how you blog and creating the right type of blogs for your audience.  Don’t forget to share other people’s info and Tweet about YOURSELF, not just you book/product/service.  Let people know who you are, if they don’t know YOU, they may not want to know about your work.

Other helpful posts

  1. Building Online Relationships
  2. Social Network Platform: What It Is and Why You Need One
  3. Target Market Research
pixel Blogging for Your Audience

About the author

Tasha Turner

I am a writer and a one-on-one social media coach. I teach people how to brand themselves and how to use social media effectively.

Currently I am co-authoring a short story about a Jewish vampire to be released in 2012 as an e-book. This will be my 1st fiction. I have written a number of computer manuals and managed a tech writing group as well as editing others work for 20 years. Tasha Turner is my Pen Name and has become my professional name by default.

Permanent link to this article: http://tasha-turner.com/blogging-for-your-audience/

  • http://biz.leoraw.com/ Leora

    I have discovered that my number one target audience does not read blogs. They are very fast-paced, driven people who have the potential to hire me. I usually have to meet them in person (or get a referral from a previous/current fast-paced client).

    So I target my number two audience: knowledgeable people like yourself who know a lot about social media and are willing to learn more about WordPress and websites. Or some combination of all that.

    I’m doing a blogging workshop in Highland Park on June 12. If by some miracle you could come, would love to have you there in person.

    • http://www.facebook.com/TashaTurnerAuthor Tasha Turner

      I will try to be there. Between therapy sessions 5 days a week, chronic fatigue back, and work – I’ll need a remind… Hey what time & where and I”ll put it in my schedule right now.

  • Brad Fleming

    Thanks for the useful tips Tasha.

    • http://www.facebook.com/TashaTurnerAuthor Tasha Turner

      Your welcome. I hoped this did a better job explaining what I’ve been trying to teach then I’ve been doing in person… LOL.

  • http://cathybrockman.com cathy Brockman

    Great advice Tasha. I thinki have narrowed down some of my target audience.. For y blog and most of my romances.. Female ages 30-55 mostly female, maried or mid to upper midclass– takes care of slef high maintenane gets hair done nails done nice clothes, empyt nester, cares aobut health and looks am i gtting closer

    • http://www.facebook.com/TashaTurnerAuthor Tasha Turner

      Fantastic. So you could talk about health – or even do the top 10 articles this week on x and link to online magazines/blogs on those topics (health, pedicures/manicures/spas/relaxing vacations).

  • pam stanek

    Thanks for the informative blog, Coach. You’d think I’d have time to blog since I’m retired, but it just seems overwhelming as far as being time-intensive. What about guest blogging?

    • http://www.facebook.com/TashaTurnerAuthor Tasha Turner

      Being retired can mean being busier than when you worked. Frankly spending more than a half hour on a blog may mean you are working too hard at it and need to rethink the topics you are writing about or the length you are making them. Shorter with more questions can frequently be better.

      Being a guest, having guest, making sure when you guest blog you consider the audience there?

  • Pingback: Social Network Platform | Tasha Turner Coaching()


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