By Tasha Turner & Guest Blogger Ritesh Kala
For some of you this post may look somewhat familiar as my cat sent a version of it out to you last week while I was working on it. She has just started walking on the computer and I’m not used to needing to close the top when I walk away yet. Lucky, the cat, cackles evilly as I try to work at 3am in the morning.
What is a Facebook Pitch?
A Facebook Pitch is a hook and questions you use to get people to talk on Facebook and get them click on a link to your blog or click on a link to buy your book/product.
Why are Facebook Pitches important?
Facebook pitches are important because they get people talking on your Facebook page, in Facebook groups you are in, and they get people to your blog and hopefully commenting there also. This creates bonding between you and your audience. Why is bonding important? Because people who feel like they have a relationship with you/are your friend are more likely to share your blog posts, your Facebook posts, your book/product links, and more. This is part of working smarter not harder.
What Makes a Good Facebook Pitch?
Facebook pitches can be easy if you change perspective. Think about who your readers of your pitch are going to be, and how and why they would be interested in your post. Think about their interests and not about the post first. Is there something in the post which could elicit a passionate response? These are the best points to use in a pitch.
Also, you need to think about the readers of the post. A good Facebook pitch will only get them to the post. What is it that will compel them to post a comment there? Are you giving them a reason to do that? So a good pitch has to be backed by hooks within the post to make them respond. The best way to do this is to ask a question at the end of the post. This is a trick I learned while being evaluated for becoming a tour host for Novel Publicity, and believe me, it really works.
For a Blog link (Tasha)
- Something interesting about the article that will draw people in (think mini-story/hook)
- Questions to get people talking related to the topic of the blog post
- Invite to join the discussion on the blog
For a Book link (Tasha)
- Part of a review or an except from the book – think hook
- Questions to get people talking about the book/topic the book is about
- Invite them to buy the book and discuss it more after they have read it
An Alternative Structure (Ritesh)
I have a structure which I use for my pitches. I start with telling what the post is about. Then ask what the readers of the pitch think about that topic. I do this by asking a series of relevant questions pertaining to the post I am trying to promote. I then try and respond to the questions I just asked, give them my opinion on the topic. And finally, I invite people to ALSO visit the blog and join the discussion there.
Remember, one pitch does not work everywhere on Facebook. You’ll need to change the pitch a bit for the different groups you post to, depending on the group rules, promotion guidelines, and what the group is all about.
I’ve now been doing this regularly, and it takes me about 10 minutes to get the initial pitch written, customized for each of the groups I plan to post to, and to finally post it. But, this has taken a lot of practice.
But I’m no good at this kind of writing
Take a deep breath. Now let it out. Repeat the exercise until you feel calm again. Writing and marketing a book is a lot of work. And as we know frequently overwhelming. There are so many things you have to learn how to do. But if you are a good writer (and I saw you all raise your hands) then you can do anything you set your mind to. Think of Facebook Pitches as short writing assignments. A mini-story. A hook. A plot. Work with it until you find the language that will let you write the pitch.
Find a friend in the same boat as you and work on the pitches together. Each do them for the other’s last 10 blog posts. Then switch and do them for your own blog posts. Make sure it is someone you can take criticism from – remember you are both learning and doing something new takes time.
How can I know if its having any impact?
If you keep track of your website statistics it should be easy to track. One great test for it would be to take an older post that you thought should have gotten more attention, write a Facebook Pitch for it and see what the statistics are for hits on it the 2nd time around. This is also a great way to remind people that your old blog posts contain words of wisdom (or humor as the case may be).
Examples of Good Facebook Pitches
By Ed Griffin: Writing is a solitary profession, right? We work alone. Nanci Maynard has a different idea — from nature. Do you agree? Can you suggest practical ways we can do what she suggests? Her guest post is at http://
By Ritesh Kala: Today I have author Zoe Brooks on the blog sharing the importance of central characters and how her central character has developed over a very long time, and how her life is reflected through the character.
This has gotten me thinking. How have the central characters of your books developed? What is the story behind them? Also, which character’s development story would you be interested in knowing? For me, I’d love to know how all of Ayn Rand’s characters developed. I love her books, and have always wondered if her philosophy created her characters, or if her characters influenced her philosophy.
So, please stop by the blog, leave a comment and join the discussion!
By Tasha Turner: Does hearing this as a newbie writer discourage you or give you hope? Hop on over to the blog and join the discussion there.
Brad : Was it tough getting started?
Matt Hilton: It was extremely tough. My first published book – Dead Men’s Dust – was actually my seventh completed novel (not including those juvenile efforts), and came after around twenty years of writing, sending the book out, and being knocked back. Read more at:
By Jennifer Don: A post reminder as today marks the next assignment launch on our blogs – How important is Promoting your posts against ignoring them? Are you being the diligent host and helping your guest to attract a growing audience? Are you doing the same for yourself? Have you noticed a difference in your traffic levels when you share your posts and when you don’t? I know I have. http://wolvenheart.wordpress.com/2012/06/06/promoting-vs-ignoring/
- Did this post help you understand what a Facebook Pitch is?
- Do you feel ready to try some on your own?
- What questions do you still have?
- What is your greatest feat when it comes to writing Facebook Pitches?
- Would you be interested in an online class on writing Facebook Pitches?