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Kristen Lamb & Indiegogo

Kristen Lamb & Indiegogo

What Do the Two Have in Common?

By Tasha Turner

Kristen Lamb and WANA

Kristen Lamb wrote 2 books “We Are Not Alone” (frequently referred to as WANA) and “Are You There Blog? Its Me Writer“.  There is even a hashtag for people to connect with Kristen and other WANA writers on twitter, #mywana . Her blog and the above mentioned books are required reading for anyone who trains with me as a social media intern or who comes on board as a client wanting to learn how to use social media to sell their books. I try to keep up with her blog regularly. One of my social media coaches, Lisa Alford, keeps up with her #mywana group as well as her blog. My other social media coach, Jess Williams, keeps up with her blog. Both  can look at what clients and others are doing and easily tell me when they are not following the WANA rules. A lot of what I was doing before I read Kristen’s books turned out to be part of WANA, but I did not have the right terminology or a support group to go to until Beth-Ann Mason told me “Read her books or… ” I don’t remember what threat she used some 6 months ago, but I do know that I went online and bought both books right away and devoured them both within a week.

My Car Accident

As a number of my readers know, 7 weeks ago I was hit by an 18-wheel truck and spent about 4 weeks in the hospital and a rehab facility; I am still recovering. My business had only been up and running for about 2 full months at the time of my accident. I expected, when I started checking in on my website and Facebook page after the accident, to find that my business was gone and that I was going to find that I was pretty much starting over from scratch. Instead, I discovered that my assistants, my husband, and even friends, had posted articles of interest on my FB wall and my FB business page. I found my clients had stayed with me. Contests were run by various groups to improve the number of likes on my FB fan/business page. The main thing I attribute this to is Kristen’s WANA principles. By following them, promoting others, sharing useful information, people, in turn, wanted to do something for me. So thank you, Kristen, for giving me such a great tool to pass on to others, a fantastic blog to continue sharing on my wall, and a fantastic Twitter group for people to be a part of.


That brings me to the Indiegogo program. I look at Indiegogo a bit differently than many people do. Most look at it as a fundraising site. I see it as a marketing tool as well. A way to get your name out there. But, not just your name. If you are an author trying to get your book published, it might be a way to get your cover artist’s and editor’s names out there. A publisher might use it to get both the publishing house’s name and its signed author(s)’ name(s) out there. In some ways, I see this as a way to put ones WANA skills to work. Pull your network out and to actually have fun… Yeah, I know, most people hear “fundraising” and groan. Me? I look at all the cool things happening and wonder why more people are not jumping on the boat.

Which leads to this next part of my blog.

Tri Destiny Publishing’s Indiegogo Campaign CAMPAIGN OVER

Some of you may remember that last fall I did some consulting for Tri Destiny Publishing to help them get up and running. I have been very excited to have continued working with them since then. A couple weeks ago they asked us to run an Indiegogo campaign to help Beth-Ann Mason go to RomFest 2012 and for Tri Destiny Publishing to have print books for the first time. They will be bringing copies of the Stewart Realty series by Liz Crowe for her to sign at the special signing event at Books-A-Million. We are trying to raise $1,900 for the cost of registration, hotel, printing books, and more (a full, itemized list can be found at the indiegogo site). Perks for helping include shout-outs, signed copies of eBooks and print books, and more (again, a full list of perks can be found at the Indiegogo site).

Tri Destiny Publishing, with Beth-Ann Mason as their representative, deserves to be at RomFest. She has accomplished a lot since December, when her 1st book was published. She handles everything from reading submissions to editing books, hiring and working with the authors to deciding on cover art, as well as the entire business side of the venture, the website, and so much more.

Please Help out

So there are a few ways you can help and cheer me up. Share this blog. Visit Indiegogo and contribute if you can.  Send out this tweet:

New Perks added & info on @beerwencha2 5-starr Jerr Award @tridestinypub see updates http://bit.ly/IMsJjv Pls RT


Kristen Lamb Bio & Links

Kristen Lamb is the author of the best-selling books We Are Not Alone—The Writer’s Guide to Social Media andAre You There, Blog? It’s Me, Writer and is represented by Russel Galen of Scovil Galen Ghosh Literary, Inc. in NYC.

Kristen worked in international sales before transitioning into a career as an author, freelance editor and speaker. She takes her years of experience in sales & promotion and merges it with almost a decade as a writer to create a program designed to help authors construct a platform in the new paradigm of publishing. Kristen has guided writers of all levels, from unpublished green peas to NY Times best-selling big fish, how to use social media to create a solid platform and brand. Most importantly, Kristen helps authors of all levels connect to their READERS and then maintain a relationship that grows into a long-term fan base.



Twitter and #mywana


The Story of Tri Destiny Publishing

One day an author was sitting with two friends and talking about how to get her manuscript published.  As they researched publishing options and gathered tools to learn more about the process, they realized what they were putting together were actually tools that would be useful for many authors.

They quickly learned that self-publishing took a lot of time, effort, and funding but finding a publisher meant that your work could end up in slush piles and might never even be read.

From that, Tri Destiny Publishing was born.

The concept centered around a single question: What if there was a publishing firm that:

  • Wanted to read manuscripts of new authors which more often than not ended up in other houses’ slush piles because they did not have name recognition.
  • Provided the tools necessary to help you learn to do things like:  Social networking, platform building, and self-marketing; things which are vital to successfully selling books today.
  • Handled the editing, layout, cover art, and distribution of your book for you in a collaboratively based setting.
  • Believed promotion is a joint effort and actively participated promoting your book.

The resulting goal?  Create a publishing house where authors liked to work in a collaborative environment with every member of the publishing team. Design a place where readers come to browse and chat with their favorite authors, building strong, lasting relationships with each other. A unique experience combining book sales with socializing.  A unique place where everyone feels comfortable enough to sit back with a glass of wine or a cup of coffee/tea, some cheese, and just relax with friends and great books, attend author chats and even virtual book tours, all from the comfort of their own homes.





pixel Kristen Lamb & Indiegogo

About the author

Tasha Turner

I am a writer and a one-on-one social media coach. I teach people how to brand themselves and how to use social media effectively.

Currently I am co-authoring a short story about a Jewish vampire to be released in 2012 as an e-book. This will be my 1st fiction. I have written a number of computer manuals and managed a tech writing group as well as editing others work for 20 years. Tasha Turner is my Pen Name and has become my professional name by default.

Permanent link to this article: http://tasha-turner.com/kristen-lamb-indiegogo/

  • http://www.faythdevlin.blogspot.com Fayth Devlin

    Great post Tasha, I had no idea about your accident but it warms my heart to hear how others came together and helped support you in your time of need! I’m new into this business, so I find your links and expertise about social networking really valuable! Thank you for giving us lowly authors some resources to help launch our careers. You all should be very proud of what you’ve accomplished and I wish all of you the best of luck at RomFest. The world won’t know what hit them!

    • http://www.facebook.com/TashaTurnerAuthor Tasha Turner

      Its actaully Beth-Ann getting to go to RomFest I had to cancel my plans so its more important than ever for me to see her get to go and have everything she needs for it.

      I hope by the end of this week to have all my old posts up as there are a number of helpful ones for authors… lowly ones just like me.

    • http://www.facebook.com/TashaTurnerAuthor Tasha Turner

      I don’t talk about the accident much except when the various therapies are interfering with my life. I treat it like a small bump in my life… which being hit by a truck and being mainly in and out of consciousness for several days was probably bigger than that – but I was not aware of the worst of it.

  • http://christine-ashworth.com Christine Ashworth

    Great post. Sorry about your accident – and very pleased that you had such a great response from family/friends/co-workers to keep your business running! I’ll be following…now off to tweet about dear Liz and Tri Destiny!

    • http://www.facebook.com/TashaTurnerAuthor Tasha Turner

      Thanks the accident in some ways has been a blessing. I’ve learned so much from it. What a great support system I have. How well WANA works. And that I can survive something and move on.

      Now let’s take care of Liz and Tri Destiny. I want them to have a fantastic experience at RomFest with all the goodies.

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  • http://www.facebook.com/TashaTurnerAuthor Tasha Turner

    On FB Krisen Lamb had this to say about the blog:

    Really beautiful story by Tasha Turner and a real testament to WANA ways. Also a wonderful fund-raiser. I really hope you will check it out.

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