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Social Networking Works

Social Networking Works

By Tasha Turner

I’ve been reading a lot lately on why social networking is a waste of time for authors. But all the articles focus on short term sales of books.

Social networking is about building relationships it takes time. (tweet this)

Target Market Relationship Building

If you are an author your goal with social networking should be getting to know your target audience. Have them spend time on your blog. Have them interacting with you on Facebook and whatever the other social media platforms you use. Engage with them.

  • Don’t think so much about selling to them as becoming friends – seriously if you both like the same genre chances are you have lots of things in common
  • Really care about them and sharing things with them that are of interest to both of you. NO not personal stuff. Great articles by others, your comments on others articles, or your own personal expertise on topics of interest
    • Food
    • leisure activities
    • raising a family
    • how to get the best deals
    • where the best beer is
    • how you find the best books in your genre – who your favorite authors are
    • whatever it is that you and your target market are both interested in

Expert Bloggers

Make friends with expert bloggers in the area of interest to you and your target market. Comment on their blog. Ask questions in the comments that help trigger ongoing conversation. If you come across something of interest email it to the blogger with a note for why you thought of them. How will this help you?

  • They would be great guests on your blog and their followers might check your blog out
  • If you leave interesting comments they or their followers might check your blog out
  • They might have you as a guest on their blog getting you in front of a new audience

All of the above could lead to book/product/service sales. It increases your visibility. It helps you become an expert in the topic.

 In Conclusion

By treating your target market with respect and remembering you need them more than they need you they can become an incredible force that can make things happen in amazing and unexpected ways. It takes time to build that kind of relationship. But every author/artist who has taken the time has seen sales soar.

Questions for You

  • What interest do you have in common with your target market?
  • Do you blog about them?
  • Do you tweet/Facebook/Pin/etc. about them?
    • If so, do you feel it has helped connect you with your readers?
    • If not,why not?
  • Any questions for me?
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About the author

Tasha Turner

I am a writer and a one-on-one social media coach. I teach people how to brand themselves and how to use social media effectively.

Currently I am co-authoring a short story about a Jewish vampire to be released in 2012 as an e-book. This will be my 1st fiction. I have written a number of computer manuals and managed a tech writing group as well as editing others work for 20 years. Tasha Turner is my Pen Name and has become my professional name by default.

Permanent link to this article: http://tasha-turner.com/social-networking-works/

  • Jane Carroll

    Great article today, Tasha. I really enjoyed it!

    • http://tasha-turner.com/ Tasha Turner

      Thanks Jane. Nice to see you over here.

  • Pingback: Success at Work – People Skills – Networking » Glivens-Shopping Deals()

  • Christy Birmingham

    Great tips, so true about making relationships

    • http://tasha-turner.com/ Tasha Turner

      Its so much more fun to make friends then it is to spam the world isn’t it?


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