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Target Market Research

Target Market Research

by Tasha Turner

Social Media Connections

Thanks to social media & being in direct contact with your readers you can now know more about your target market than ever before.

You can now connect with your readers on:

  • Your blog
  • Goodreads
  • Yahoo groups
  • Facebook
  • Twitter
  • and more

How does this help you?

Blog

  • Make sure you have social media buttons so people can follow you wherever you are
  • Encourage people to comment and share so you can learn more about them
  • Comment back and encourage them to follow you on other social media

Goodreads

Check people’s profiles

  • What other books are they reading
  • What discussion groups are they in
  • How have they rated books similar to yours
  • Who knew you’d be able to do target research while building online relationships and creating a bigger TBR (to be read) list?

Yahoo Groups

Make sure your signature includes links to your blog and at least 2 other social media (i.e. Facebook and Twitter)

  • Ask questions
  • Participate in the group
  • Track what people talk about (this is a great place for target market research): what are they worrying about? What hobbies do they have?
  • Remember you are in the group to build relationships and to learn more about your readers – its possible you should NOT even be promoting your book or you will offend people or break the group rules.

Facebook

Make sure your profile has links to everywhere you can be found online – your blog, your books, other social media, your author/fan page

  • Ask questions
  • Post your blog link but add questions/a “Facebook pitch“/hook to create conversation on Facebook as well as drive traffic to your blog (should include a little bit about the blog, questions to get conversation going, and an invite to join the conversation on your blog)
  • Post articles of interest to your readers
  • Check out your readers profiles and walls: What are they talking about? What are they worried about? What are they doing for fun? Do they have kids? Are they married? – target market research which is also a great time to stop by and say hi and be a friend /building online relationships – this can take 2-4 hours per reader

Twitter

  • Ask questions
  • Post your blog – but not just a link – a “twit pitch“/hook to create conversation on Twitter as well as drive traffic to your blog. Check out http://www.pubexec.com/blog/the-twitpitch-social-media-press-release for a great explanation of twit pitches
  • Post articles of interest to your readers
  • Check out your readers tweets: What are they tweeting about? What are they worried about? What are they doing for fun?  – target market research is also a great time to stop by and say hi/RT (retweet) and be a friend /building online relationships – this can take 1-2 hours per reader

Other

Do similar things with all the various social media you are on.

Overwhelmed Yet?

I sure am. Wow that list is intimidating. Let’s go hide. I’ll never manage all that. What was I thinking becoming a writer?

Ok, took a few deep breaths. I’m calmer. How about you? Good.

So you know I believe you should work smarter not harder. So I cannot possibly be suggesting that you spend the next 2 years doing nothing but researching your target market can I? Nope. Whew big deep breath. Okay Tasha so what are you telling us to do because that really looks like a lifetime of work?

Plan

Much of what I’m suggesting you should glean during your usual travels around the interwebs. You may need to change who you visit a bit. You may have to pay attention to what goes past your screen when you are in some of the groups you frequent. But once you have in your mind what your are looking for – take a month and keep the list next to you while surfing – you will be surprised by what you pick up. Jot down the pieces of information as they come past you. At the end of a month spend a couple hours collating what you have learned. Now you have useful information to help you in writing your blogs. One way to increase readership and attract your target market is to write about things they worry about or things they do for relaxation. You don’t have to know a lot in order to do this. Find some good sites/blogs that deal with the topics and either link to them or do lists of “my 10 favorite sites on this topic”. Don’t forget to drop a note to sites you link to as part of your “building online relationships” plan – they might just link back to you and mention to their readers to check you out.

Other helpful posts

  1. Building Online Relationships
  2. Social Network Platform: What It Is and Why You Need One
  3. Blogging for your Audience
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About the author

Tasha Turner

I am a writer and a one-on-one social media coach. I teach people how to brand themselves and how to use social media effectively.

Currently I am co-authoring a short story about a Jewish vampire to be released in 2012 as an e-book. This will be my 1st fiction. I have written a number of computer manuals and managed a tech writing group as well as editing others work for 20 years. Tasha Turner is my Pen Name and has become my professional name by default.

Permanent link to this article: http://tasha-turner.com/target-market-research/

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