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Target Marketing Increases Creativity

Target Marketing Increases Creativity

Does writing for your target market increase or decrease your creativity?

Many authors think it decreases creativity. I disagree and think it increases creativity.

What is a Target Market?

Your target market is who you are aiming to sell your book or any other product to. No product is aimed at everyone.

I’ve talked previously about how to do Target Market Research in a way that benefits both the person selling a product and the person being targeted on social media.

Writing a Book based on the Target Market

In this post I’ll be talking about writing books and how knowing your target market increases your creativity and makes your book easier to sell and more fun for the reader. I will use fairly simplified examples. Please forgive me for any stereotyping.

If you don’t know who your target market is you don’t know what kind of language to use when writing a book. This may hamper your creativity. How do you know how much sex to include? How much swearing? Which characters to focus on? Whether to describe clothing and settings in detail? How much to focus on explosions and bloody bodies? You can only go by your gut and hope your editor has enough knowledge of your genre to catch any mistakes you are writing.

But you are a 1st time author and are hoping to get picked up by a publishing firm. Or maybe you have decided to self-publish. How do you know which editor to hire if you don’t know your target market? How do you make sure your work is appropriate for your genre?

Yep you got it you need to know your target market. Once you know your target market you know what language to use. And you may realize you don’t want to write that book but something a bit different.

Genre & Target Market

If I’m writing a police procedural I know the readers are going to expect a mystery, dead bodies, swearing, bullets, some sex, not much romance, mystery solved

  • If I’m writing a romance people are going to expect romance, softer language, some swearing but not lots, probably sex, readers like descriptions of people and scenes, eating/food, a pair that fall in love, frequently one of the pair will be rich, there will be misunderstandings, and a happy ending.
  • If I’m writing chick-lit there will probably be mentions of designer clothing, fancy coffee, women, romance, sex, humor, happy ending
  • If I’m writing men’s adventure (have you read one its … fascinating), lots of swearing, descriptions of women, sex, action, things exploding, action, more things exploding, more women, more swearing, an ending (I’ve only read a few I might be stereotyping too much here)

Are you seeing a trend yet? Ok but you are saying that is genre NOT target market.

But the more you know about your target market the more you are able to appeal to them in what you write. If you know 60% of romance readers have pets (NO this is NOT a valid stat I just made it up) then you might want to include pets in your books. If you know a majority of your readers are single/divorced/have kids/etc. it helps you with little details and ways to reach out to them. Either by including things that comfort them or things they long for or things they want to be scared by.

What do you think?

Agree or disagree?

Additional thoughts?

Have you written with your target market in mind?


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About the author

Tasha Turner

I am a writer and a one-on-one social media coach. I teach people how to brand themselves and how to use social media effectively.

Currently I am co-authoring a short story about a Jewish vampire to be released in 2012 as an e-book. This will be my 1st fiction. I have written a number of computer manuals and managed a tech writing group as well as editing others work for 20 years. Tasha Turner is my Pen Name and has become my professional name by default.

Permanent link to this article: http://tasha-turner.com/target-marketing-increases-creativity/

  • http://twitter.com/athenabrady Athena Brady Author

    A great post Tasha, you have given me lots to think about,

    • http://www.facebook.com/TashaTurnerAuthor Tasha Turner

      Thanks. Pop back in to share thoughts.

    • http://tasha-turner.com/ Tasha Turner

      Thanks for stopping by. Pop back in to share any thoughts you have on this as I’d love to hear them.


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